Director of Marketing and Admissions - Madonna Manor
The Director of Marketing & Admissions performs a wide spectrum of functions to ensure the facility meets and maximizes targeted occupancy within the overall campus. The Director of
Marketing & Admissions oversees the collection and analysis of data regarding referrals and sales to all levels of care and services provided within the organization while functioning as a mentor for the marketing team to establish a motivated culture that fosters the goals of the organization. The Director of Marketing & Admissions develops a marketing plan that executes the strategic business objectives of the organization. External communications such as media relations, all forms of advertising, web site development, and press releases are the responsibility of the Director of Marketing & Admissions. This position requires collaborating in the development of community education, wellness, and healthy aging opportunities.
Reports to: Executive Director
- Conducts marketing activities to consistently achieve weekly marketing goals with a drive to be at 100% occupancy.
- Maintains an understanding the BILD selling system and utilizes its principles for each sales interaction.
- Conducts exceptional, highly personalized tours.
- Conducts unique, highly personalized follow ups with each lead (utilizing the BILD system)
– 10 follow ups per day with notes placed in CRM is the expectation. - Attends morning meeting and reports on existing referrals, scheduled move ins, and scheduled daily activity.
- Communicates, as needed, with housekeeping to assure all rooms are ready for admissions.
- Communicates, as needed, with maintenance regarding room upkeep and repair.
- Plans and executes 2-3 on campus referral events per month.
- Actively participants in the planning and execution of the Body, Mind, and Sprit calendar.
- Appropriately identifies and builds relationships with community professionals to maximize referred leads (COI) – 4 to 6 scheduled appointments per week.
- Ensures fellow employees are appropriately trained to engage in phone and tour hospitality utilizing the BILD selling system.
- Ensures the community is appropriately staged to maximize the customer’s experience.
- Maintains a lead/referral database and tracks the marketing activities conducted within the
CRM. - Incorporates opportunities to create small, but memorable, experiences for residents.
- Sets up a welcome process for all new residents to the facility (employees, residents, welcome gift).
- Completes appropriate admission paperwork with all AL/MC admissions in a timely manner.
- Updates all employees regarding move ins into AL and/or MC.
- Collects all pre-admission paperwork from residents.
- Collects deposit checks and any monies due to community prior to admission.
- Follows admission procedure for all AL/MC admissions.
- Completes activities as deemed necessary by the campus leadership.
- Ensures a reduction of reliance on paid referral sources (APFM, CarePatrol, and Oasis).
- Satisfies all educational in-service requirements mandated by CHI Living Communities, the department, external accrediting, and regulatory agencies. a. Attends all mandatory in-service programs. b. Adheres to facility policies and procedures. c. Completes yearly online education program by deadline. d. Attends employee meetings on a regular basis.
Job Requirements
Education: Bachelor’s Degree in Marketing, Communication, Business Administration, or related field.
Experience: Five years management experience leading a sales team as well as five years direct sales and marketing experience within senior housing or senior Health
Care, excellent verbal and written communication skills, experience with publishing and contact management software programs.
Attendance: Regular attendance is an essential part of this job.